Search value · Co-Founder, SEO and AI Search
A Ranking IsA Symptom.He Treats The Cause.
Search work fails for unglamorous reasons: pages a crawler cannot reach, an entity a model cannot resolve, a profile that never matched the query, and reporting that hides which of those is true. Abdullah establishes which one applies to you before he recommends anything at all.
What value does Abdullah Yousuf bring to a search campaign?
Abdullah Yousuf leads search at The Cubas. He works across technical SEO, local SEO and generative engine optimisation, building the crawlability, structured data, Core Web Vitals and tracking foundations that decide whether a brand ranks on Google, holds a place in the map pack and gets cited by assistants such as ChatGPT, Claude and Gemini.
What you get
What Abdullah Brings To The Table
Not a list of tools. The specific things that change about a project once this work is being done properly.
Diagnosis before a retainer
Crawl health, index coverage, profile accuracy and the competitors currently above you get checked first. The plan follows the finding, which is also why some enquiries end with being told the work is not needed yet.
Technical foundations first
Crawl budget, canonicals, orphaned pages, render blocking scripts and Core Web Vitals. Unglamorous work that decides whether anything published afterwards has any effect at all.
Local intent over national vanity
Google Business Profile accuracy, categories, service descriptions, citation consistency and reviews, tuned to the postcodes where your buyers actually search rather than to a national term nobody local types.
Built to be quoted, not only ranked
Answer engines summarise instead of listing. Entity alignment, schema coverage and question led structure let a model lift a clean, attributable answer and name you as the source of it.
Authority through relevance
Links from publications, trade bodies and regional media with a genuine topical connection to your business, plus an audit of the existing profile where it carries risk rather than value.
Reporting you can actually read
Rankings, map positions, AI citations and enquiries, live and shared. Never a filtered screenshot chosen to flatter a bad month, and never a figure taken from somebody else's campaign.
Problems this removes
If Any Of These Sound Familiar
Each one is a problem people arrive with, what it quietly costs while it goes unaddressed, and what is actually done about it. Read the middle line first. That is the part that shows up in your numbers.
Tell Us Which OneYou publish constantly and nothing ranks
- What it costs
- Budget spent on content that competes with your own pages, so three articles split the authority one page needed.
- What gets done
- The market mapped as a topic graph, intent classified query by query, then clusters and internal links built so a single page owns each query and the rest reinforce it.
You rank nationally and the phone stays quiet
- What it costs
- Traffic with no proximity and no buying intent. Impressive in a dashboard, invisible in the diary.
- What gets done
- Profile, categories, service pages and citations rebuilt around the queries buyers use inside your service radius, with a competitor gap analysis by postcode rather than by country.
Assistants recommend your competitors
- What it costs
- Buyers increasingly read one generated summary instead of ten blue links. Being absent from it is not a ranking drop, it is not being in the conversation.
- What gets done
- Entity and knowledge graph alignment, schema across services, questions and locations, extractable answer blocks, and visibility tracked at the prompt level across the major assistants.
Traffic dropped and nobody can say why
- What it costs
- The agency blames the developer, the developer blames the agency, and the month it takes to settle that is the month the decline compounds.
- What gets done
- Both practices sit under one roof here, so a crawl, a deployment and a ranking movement get examined against each other on the same day instead of across two invoices.
Search Console shows errors nobody can interpret
- What it costs
- Pages excluded, canonicals ignored, a sitemap nobody trusts, and a slow leak of coverage that looks like an algorithm update.
- What gets done
- Indexing errors resolved at the cause rather than resubmitted, with a crawl comparison before and after so the fix is demonstrable rather than asserted.
You get traffic but not enquiries
- What it costs
- A vanity metric with a hosting bill attached to it.
- What gets done
- Enquiry funnel audited from landing page to submission, forms and calls to action restructured, call tracking and attribution set up so the report can name what produced revenue.
How the work is done
Rules Earned The Expensive Way
These are not preferences. Each one exists because skipping it cost time, money or credibility once already, and the point of writing them down is that it only costs that once.
- Disciplines
- Technical SEOLocal SEOGenerative engine optimisationStructured dataCore Web VitalsKeyword researchOn page optimisationSemantic content strategy
- Surfaces
- Google organicGoogle map packGoogle Business ProfileAI OverviewsBing
- Answer engines
- ChatGPTClaudeGeminiPerplexity
Audit before opinion
Nothing gets recommended until it can be shown in your data or a competitor's. A recommendation you cannot trace back to a measurement is a preference.
Mechanism over promises
How a change is expected to work, not a guaranteed position nobody controls. Anyone promising a ranking is either bidding on your brand name or guessing.
Honest scope at the first call
If the budget cannot support what the market requires, that gets said at the start rather than accepted and underdelivered on for six months.
One page, one query
Duplicated intent is consolidated before anything new is published, because the fastest gain is often deleting the page competing with the one you want to rank.
Figures only against your own data
Growth numbers come out of your analytics and your Search Console. A percentage from someone else's campaign tells you nothing about yours.
Ways to work together
Three Shapes This Usually Takes
Pick the one closest to your situation. If none of them fit, say so and we will tell you honestly whether we are the right people.
Fix the foundations
A technical and local audit that gets implemented rather than handed over as a document you then have to find someone to action.
Own the search programme
Strategy, content, authority and reporting run continuously on a capped roster, so the person who planned the campaign is the one running it.
Make the build findable
Search architecture specified into an engineering project before launch: URL structure, metadata, schema and performance budgets, plus a migration plan that protects rankings you already hold.
Prefer to check independently? LinkedIn profile.
Common questions
What Clients Ask First
What does Abdullah actually do on a campaign?
Technical SEO, local SEO and generative engine optimisation. In practice that means crawl and index diagnosis, Google Business Profile and citation work, structured data and Core Web Vitals, keyword and entity research, on page optimisation, resolving Search Console indexing errors, and the tracking that makes the reporting mean something.
How is AI search work different from ordinary SEO?
Ranking gets you into a list. Answer engines do not publish a list, they publish a summary and cite a few sources. That rewards content a model can extract cleanly and a brand it can resolve as an entity, so the work adds schema coverage, question led structure and citation building on top of the usual technical foundations.
Will he guarantee a position on Google?
No, and neither should anyone else. Ranking is decided by systems nobody outside Google controls. What can be committed to is the mechanism: what will be changed, why it is expected to move the result, and how the change will be measured against your own data.
Can search work happen alongside a rebuild?
That is the preferred order. Search architecture designed into a build costs a fraction of retrofitting it, and a migration handled with a full URL inventory and redirect map protects the rankings an existing site has already earned instead of resetting them.
Find Out Which Problem You Actually Have
A look at your site, your map visibility and the businesses currently above you, then a straight answer on what is holding you back. No pitch deck and no retainer pressure.
Prefer to skip the form? Message us on WhatsApp or email yousuf@thecubas.com